New venture to track cyber footprints

ACNielson is hoping to track more than 90 per cent of the "Internet universe" with a new online ratings service.

The new service, for tracking online audiences, advertisers and user activity has been launched by market research company ACNielson, and US-based Internet audience researcher, NetRatings.

The new service, known as ACNielson eRatings.com, will cover Asia Pacific, Europe, Latin America, the Middle East and Africa, and will begin tracking audiences and advertising by the end of the first quarter next year.

By the end of 2001, the company plans to be able to track more than 90 per cent of the "Internet universe" - the total number of people over 14 years of age that live and/or work in a place where they can access the Internet.

ACNielson has an 80 per cent stake in the business, with NetRatings owning the remainder. In addition, ACNielson will purchase a 10 per cent stake in NetRatings for $US12.5 million.

After an extensive selection process, 7000 Australian "panellists" will be posted the company's software to install on their computer.

The panellists will then provide ACNielson eRatings with personal information via the company's Web site, which it will use to establish a demographic database. The panellists will then be monitored every time they are online.

Already operating in the US where Netratings has 37,000 panellists, the new Java-based tracking system known as Insight, "basically monitors every single click" that users make while online, according to the president of the new venture, William Pulver.

ACNielson's vice-chairman, Michael Conners expects the company to become a leading player in all aspects of Internet research.

"Establishing the standard for Internet audience and advertising measurement will position ACNielson for other Internet growth opportunities, including e-commerce measurement," Conners said.

In addition, Conners said ACNielson plans to accelerate the development and marketing of its services that use the Internet to conduct consumer research and deliver information to clients.

Conners said the company will expand its e-panel services, used to test consumer reaction to new product concepts, and its reelresearch.com service for online testing of movie trailers and advertisements for the entertainment industry.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

David Smedley

PC World
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?