Ozbuy.com, Australia's newest online computer superstore, prefers to be compared with Harris Technology rather than competing online retailer, e-store, according to Michael Glezerson, managing director of the Ozbuy.com.
The store began trading in the Australian marketplace yesterday.
Glezerson said he would rather compare Ozbuy.com to a high end player rather than a low-end player.
"Our aim is to offer a lot more than anyone else," he said, adding that Ozbuy.com is both a resource site and fulfillment site.
In what Glezerson claims to be in an industry first, Oz.buy.com will provide customers with the ability to compare competing products.
"This allows customers to make their own educated choice as to the product most suitable for their needs whether for the reason of price, brand , specifications or compatibility with existing equipment," Glezerson said.
Ozbuy.com customers will have access to 55,000 products including computer software, hardware and consumer products, he said. Additionally, the site will provide a comprehensive glossary of terms and system of categorisation.