IBM announces new ThinkPads in colour

Big Blue is ready for Mars Red Metallic, Andromeda Green and Lunar Gray. IBM next month will launch its ThinkPad notebook in seven bright colours, the company said today.

Like Apple Computer's groundbreaking, fruit-coloured iMac desktop computers, IBM's i Series 1400 models will cater to the individuality in consumers.

In addition to the traditional black covers (and those listed above), the new ThinkPads will come in bold hues that include Terra Green Metallic, Eclipse Blue Metallic, Sirius Red, and Polaris Blue.

IBM surveys found that consumers wanted to be able to personalise their notebooks, Bill Holthouser, IBM consumer mobile product marketing program director, said today. "We found out that personalisation is important to consumers.They want to express their own personality through the product."

Such personalised products will grow in popularity as the staid world of personal computing evolves, said Robert Enderle, an analyst for Giga Information Group, a US-based industry research firm. "Apple took the lead and woke up the individual for the first time to the idea that beige is boring," he said.

The ThinkPads will also be lighter and thinner than previous models, Holthouser said.

Other features include a "ThinkLight" in the two higher-priced versions that will illuminate the keyboard and palm rest. The two higher-priced versions also include DVD (Digital Video Disc) and large 14in TFT (thin-film transistor) displays.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jack McCarthy

PC World

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?