HP launches online store

Hewlett-Packard has expanded its online services with the launch today of @ hp online -- its online store for the Australian market. The site allows customers to purchase computer equipment online with a range of products from printers to handheld PCs available.

According to Rebecca O'Flaherty, commercial channel marketing manager, the site was designed to meet the changing Australian PC consumer marketplace, with statistics indicating the population is spending an increasing amount of time on the Internet, and becoming more savvy in regard to purchasing online.

"Twenty per cent of calls (to the HP call centre) were from people ready to buy (HP products), without any call to action advertising," said O'Flaherty, discussing a breakdown of the company's 150,000 recorded calls last year. This, she believes, indicated a change in the market and the need for HP to offer online purchasing of its products.

The online store is divided into various consumer brackets, from home through to corporate needs, with registration to the site not mandatory. The site also offers other options to buy, rather than online, with reseller links categorised by geographic location and purchase requirements.

"This won't be the cheapest channel," O'Flaherty said, but other customer benefits including free delivery, convenience, credit card sales, customer service and post sales experience will assist online sales, which have already started flowing through today.

Hewlett-Packard

13 2347

http://www.buy.hp.com.au

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Amanda Conroy

PC World

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