RealNetworks launches in Oz

RealNetworks, the company behind the RealPlayer, today launched a presence in Australia.

Declaring there's an underwhelming supply of compelling Australian content for the RealPlayer, the local office will encourage local broadcasters, entertainment and publishing companies to create content, announced Chris Jacobson, managing director of RealNetworks Australia.

"Most of the content at the moment comes from the US," he lamented. "While Australia tends to adopt technology very quickly, we tend to move more slowly in the application of it."

The problem, he said, is not the number of RealPlayer users but the number of server sites which deliver RealPlayer content. According to RealNetwork's figures, there are 1.5 million registered users of the RealPlayer in Australia, which presents a RealPlayer to server ratio of 90 to 10. Jacobson could not say the number of server sites in Australia, but announced plans for a 400 per cent increase in G2 server sales in Australia.

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