sets sites on Europe

PARIS (10/15/98) - E-commerce poster child Inc. has launched two sister sites in Germany and the UK following acquisitions of local online booksellers in each country earlier this year. and officially opened for business today, the company said in a statement. In April of this year, acquired two online book stores, Bookpages Ltd. in the UK and ABC Bucherdienst in Germany, in order to build up its presence in these markets. Today's launch is the first time the sites will operate under the name, the company said.

The idea is to offer books published in the UK and Germany, as well as many US titles, to customers throughout Europe. By operating the sites locally, can avoid charging UK and German customers the high shipping costs associated with purchasing books from its US-based online superstore, said. Customers in other European countries may also wish to purchase books from the two sites to avoid high shipping charges.

While e-commerce has been heralded as a way for companies to reach customers in far-flung corners of the world, the reality of having to pay shipping companies to deliver goods can drive prices up. will operate its distribution centre and headquarters in Regensburg, Germany, while the company will undertake marketing and editorial concerns, such as book reviews, in Munich. The German store will initially offer 335,000 German titles and 374,000 US titles. will operate out of Slough, England, and will carry a complete catalogue of 1.2 million UK titles in print. It will also offer 200,000 US titles.

The entry of into the European market may worry some smaller competitors here, such as the UK's Internet Book Shop, which have assumed they had the upper hand over here due to locations allowing lower shipping costs. However, won't have an easy ride, especially in Germany, where German publishing giant Bertelsmann AG has teamed with in a $US200 million deal.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments


Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >


Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >


Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >


Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?