Vodafone has launched Fast Fone -- a prepaid mobile phone kit (no contracts), which it thinks will be a hit with the under-35s.
The prepaid mobile phone market is booming in Europe, according to research conducted by Salomon Smith Barney, London, with an expected 50 per cent growth in the mobile market as a result of prepaid products hitting the market. Vodafone thinks Fast Fone will be similarly popular in Australia.
The Fast Fone kit ($299 RRP) includes a Phillips Twist mobile phone and a $99.95 recharge card, which includes up to 90 days network access and up to 450 minutes of calls. Recharge cards will be sold in three values: $24.95 (up to 30 days network connection); $49.95 (60 days network connection); and $99.95 (90 days network connection).
People who already own mobile phones can buy the recharge cards, which can be used in any digital mobile phone. Fast Fone Starter Packs are available for this purpose. As part of the Fast Fone launch, the packs will be have an introductory RRP of $49.95 (normally $69.95), which includes a recharge card providing up to 200 minutes of calls and 60 days access to the Vodafone network.
Two call plans are available: the Standard Plan offers an off-peak rate (20c per minute) all weekend and between 6:30pm and 6:00am weekdays (calls during other times will cost 99c per minute); the All Day Plan has a rate of 69c per minute.
Phone: (02) 9415 7000