Yahoo opens up search platform to developers

Yahoo is for the first time providing access to APIs to external developers so they can develop search applications that run on the Yahoo platform.

Yahoo is for the first time opening up its search platform so that external developers can create search applications that tap the vendor's search infrastructure, Yahoo is announcing Tuesday. Yahoo is also expanding access to the Overture ad network to more developers.

With the launch on Tuesday of the Yahoo Developer Network, Yahoo is providing access to application programming interfaces (APIs) for a variety of its search services, including Web, image, video, news and local search.

Meanwhile, Yahoo is also broadening access to the Overture APIs, which have been available to high-volume advertisers for several years. Now, other types of Overture users, such as search-engine marketers and smaller advertisers, will be allowed access to the APIs.

"Yahoo can't be everything to everybody," said Eckart Walther, head of product management for Yahoo Search. "This is the first time we're providing formal APIs to developers to write new search applications that run on top of our infrastructure. There are hundreds of ideas (for search applications) we haven't thought of that will be enabled by these APIs."

For example, a developer could create a tool that allows users to display Yahoo search results in a different way, he said. Or the webmaster of a site focused on a particular area or city could use the APIs to build functionality into the site that delivers either automatically or on demand a list of local restaurants obtained from the Yahoo Local service, he said.

The Yahoo Developer Network, available at http://developer.yahoo.com, offers registered developers a variety of features, such as access to the APIs, sample code, discussion groups, mailing lists and a section that showcases applications created by developers.

The staff at 10e20 LLC, a Web site design and search engine marketing firm, plans to work late into the night exploring the Yahoo Developer Network and trying out the APIs, said Chris Winfield, the company's president. "This is just a real outstretched hand to the search engine marketing community. It'll be fun to see what we come up with the rest of night," he said.

The open APIs will let New York City-based 10e20 create Web-based applications for Yahoo search services and desktop-based applications for Overture services, as well as give 10e20 a better overall understanding of the inner workings of the Yahoo network, Winfield said. "This is a big thing. There's a lot there. They've done a really nice job," Winfield said.

Join the PC World newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?