Giga-byte enters branded mobile phone business

A subsidiary of motherboard maker Giga-byte launched the company's first own-brand mobile phones Wednesday.

A subsidiary of Giga-byte Technology, one of Taiwan's top computer component makers, launched its first Gigabyte-brand mobile phone Wednesday.

The launch highlights attempts by Taiwanese companies to market more products under their own brands. Acer Inc. is one of the few well known IT brands from Taiwan, while most other IT companies on the island have worked solely in component supply and system contract manufacturing.

Gigabyte Communications will sell a slider style GPRS (General Packet Radio Service) mobile phone under the Gigabyte brand -- but only in Taiwan, the company said. Pricing was not immediately available.

The company has no plans to manufacture handsets for other vendors.

"We want to try building a brand name in mobile phones first. That's our goal," said Grace Yeh, a spokeswoman for Gigabyte Communications.

Other Taiwanese companies have started developing their own brands in recent years. Asustek Computer launched its first own-brand mobile phones a few years ago, and Inventec Appliances started its OKWAP handset brand around the same time.

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Dan Nystedt

IDG News Service

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