Also boosts convergence line-up

Also Technology is adding Casio's digital cameras and Maxell's digital media to build up its digital covergence products.

According to Also's managing director, Steve Xiao, the signings were made in response to current softness in the whitebox market.

"We wanted a wider digital range as we believe the digital photography market is stable," he said. "With these new vendors we believe it's still possible to grow the market."

The addition of Casio would provide a new value-for-money offering against its current digital camera partners Canon and Panasonic, Xiao said.

"Casio were only selling to duty free and chain stores so we will be able to expand their market by taking their range to IT resellers," he said.

Maxell would sit alongside current AV/IT vendor Mitsubishi to provide a wider range of digital media and camera accessories, Xiao said.

"They are well known in Europe and Japan and are a major producer of CD and DVD media," he said.

Xiao would not comment on Also's expectations or targets for its new vendors, but said the company would look to work with several more vendors during the coming months as it continued to broaden its convergence portfolio.

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