Asustek plans LCD TV launch

Asustek Computer plans to launch three LCD TV models by March, extending the growing visibility of its brand name.

Asustek Computer plans to soon launch its first liquid crystal display (LCD) TVs, extending the growing visibility of its brand name.

The Taiwanese technology company, already the world's largest maker of computer motherboards and a contract manufacturer of gadgets, including notebook computers and game consoles, will have a total of three LCD TV models for sale in Taiwan by the end of March 2006, according to a product manager at Asustek, Lichen Che.

"The current target market for now is Taiwan, but we will launch our LCD TVs in a different region in the near future," he said.

Asustek would offer a 32-inch LCD TV aimed at mainstream users as well as 32-inch and 42-inch luxury models for users willing to pay more for higher specifications, he said. Pricing would depend on specifications and market competition, Che said. He did not provide additional information regarding the specifications of the TVs.

Asustek decided to enter the LCD TV market a long time ago, but since televisions were a new product category for the company, it worked until it was satisfied with the quality of the LCD TVs it was going to put on the market, he said.

Asustek also sells notebook computers, mobile phones, personal digital assistants and various components under the Asustek and Asus brand names. In recent years, Taiwanese companies have embarked on a strategy of expanding their brand awareness to grab the attention of more users, and break away from relying exclusively on contract manufacturing.

Recommended

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?