Yahoo search gains on Google

Google may be getting most of the attention among search engines, especially with its upcoming initial public offering, but new Forrester Research data on search habits shows Yahoo is still getting a big piece of the action.

Use of Yahoo as a search engine ties that of the mighty Google in the most recent Consumer Technographics survey, sponsored by Forrester, of more than 60,000 North American households. Each of those search engines shows up with 40 percent of Web surfers who use a portal or search site at least once a week. And Forrester believes use of Yahoo search will surge ahead of Google in the first quarter of 2005, says George Colony, Forrester chair and CEO.

Colony says a great search site has three components: personalization, presentation, and quality of service.

"Of all the search engines out there, Yahoo is the only player that gets all three," Colony says. "Google impresses primarily in its quality of service," he adds.

Colony also points out that few, if any, barriers to entry exist in the search engine universe. "It's very easy to make a quick switch to another (search engine)," he said.

Certainly competition remains fierce, as the search sites look for other ways to lure surfers and make money.

Join the PC World newsletter!

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Anne B. McDonald

PC World

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?