Microsoft and MTV have collaborated on a music service called Urge that will be integrated into a forthcoming version of Windows Media Player, the companies said Tuesday.
The service will feature more than 2 million songs from major and independent labels as well as exclusive MTV Networks programming and original content, according to a press release. It will also include tools to help users discover new music.
MTV Networks, a division of Viacom, operates the MTV, VH1 and CMT music television channels. Those channels together reach more than 165 million U.S. viewers, the companies said. Urge will be promoted on those channels as well as on the companies' Web sites.
More details of the service will be disclosed next month at the International Consumer Electronics Show in Las Vegas, according to the release.