"Please do not adjust your television, transmission will not resume as normal," announced Intel general manager, Philip Cronin at the Australian launch of the company's new digital entertainment platform, Viiv.
The platform is available now and comes in a number of designs ported by manufacturers including HP, Lenovo, Claritas and Computer Alliance.
Viiv includes Microsoft Windows XP Media Center Edition 2005 and runs on Intel Pentium D dual core processors, a new purpose-build chipset and the Intel PRO/1000 PM or PRO/100 VE/VM network connection.
PCs with the branded Viiv technology will be able to support high definition TV and video, 7.1 surround sound and will be able to host a number of on-demand applications, Cronin said.
Over 50 major worldwide companies have signed on and are in the process of developing content for the platform from movies, music and television programs, to sports, games and photos. Initial Australian media content companies ready at launch included Destra Music, Quickflix, Ubisoft and Telstra Bigpond.
Intel vice president and general manager of the digital home group, Don MacDonald explained the core push behind Viiv was to transform the conventional two foot desktop user interface into a 10 foot user interface where consumers can operate all digital entertainment elements from the comfort of their couch. He demonstrated this by setting up Viiv's network across dual monitors and launching games and movies from the platform with the push of a button on a remote control.
He said Viiv was about providing choice, opportunity, and accessing content in different ways. "We're here to create a new normal, just like television did 50 years ago when it first appeared."