Fuji's latest camera is in your face

Fuji Photo launched a camera that finds human faces and optimizes focus and exposure on them.

Forget the background: the face is the focus of Fuji's new FinePix S6000fd digital camera launched on Thursday.

The 6.3 megapixel camera prioritizes focus and exposure for human faces, resulting in better group pictures and individual portraits, the company said.

"If it's a portrait shot, it will ensure subjects of a photo are on the sharpest focus and exposure," said Andy LaGuardia, a Fuji spokesman. It takes the camera 0.05 seconds to find a human face and adjust the focus so the subject is clear and well-exposed.

The camera, which has a 2.5-inch LCD (liquid crystal display) screen and a 10.7X optical zoom lens, incorporates the company's Face Detection Technology, which can find as many as 10 faces in a picture, LaGuardia said. The closest face to the lens is ranked and each rank is given the related focus and exposure, he said.

The face-detection feature is part of a larger system in the camera, LaGuardia said. It works in tandem with other components to adjust the focus, exposure and flash to ensure the faces look best. A button on the camera turns the face-detection feature off.

It has internal memory of 10M bytes and shoots about seven minutes of 320-by-240-pixel video at 30 frames per second. It runs on four AA batteries.

The camera measures 5.2 by 3.8 by 5.0 inches (13.2 by 9.65 by 12.7 centimeters) and weighs 21.2 ounces (601 grams). It supports PictBridge, standard technology that allows printing of images directly from a memory card or camera.

The US$499 camera will become available worldwide in September.

Fuji also announced the smaller and lighter FinePix F20 digital camera on Thursday. The 6.3-megapixel point-and-shoot camera has a 3X optical zoom and weighs 5.3 ounces (150 grams). It will be available in August for US$299.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?