Google seeks surfers' help to label images

Google wants to put idle surfers to work labelling the images indexed by its search engine.

Google is asking surfers with time on their hands to help it categorize and label the images indexed by its search engine, building a database of knowledge about the contents of the images.

The company launched a new online game on Friday, Google Image Labeler, which it describes as "a fun way to help us organize all the images on the Web." In the game, two randomly selected players are each shown the same image, plucked at random from Google's search index, and given 90 seconds to suggest as many keywords or phrases as they can to describe it. They score points if any of their descriptions match.

Google's image search engine currently returns results based on captions and other text adjacent to images on Web pages, without reference to the content of the images themselves. The game will allow it to improve the performance of the search engine by returning results based on the players' descriptions of the images.

The game is not the first attempt to use volunteer labor to create a database of knowledge: The Wikipedia online encyclopedia and the DMoz search directory two of the better known examples.

Google's game, based in part on technology developed at Carnegie Mellon University, is not even the first to use volunteer labor to categorize images: The ESP Game developed by Luis von Ahn and other researchers at Carnegie Mellon first put players to work tagging its image database in October 2003.

Building a database using information provided by volunteers has its risks: campaign groups or pranksters might influence or pollute the raw data by associating an insulting term with the image of a political candidate. The campaign to link the term "miserable failure" to the online biography of U.S. President George W. Bush at http://www.whitehouse.gov/president/gwbbio.html is one example of how this can happen.

The ESP Game and Google Image Labeler limit the possibilities for such pranks, since they select players and images at random, and only associate a label with an image if both players independently suggest it.

Von Ahn and his colleagues study "human computation," or finding novel ways to put human brains to work. Their work includes Peekaboom, a game which harnesses players' brains to locate objects in images, and Phetch, which goes further than the ESP game by inviting players to create longer descriptions of images. You can also blame them for Captchas, those puzzles featuring sequences of distorted letters that are intended to distinguish between humans and computer impostors.

Google says its search engine indexes billions of images. That may make Google's goal of labelling all the images on the Web seem far-fetched, especially since players of Von Ahn's game have only attributed around 17.8 million labels to images since October 2003, according to the game's Web site.

However, computer users around the world collectively wasted 9 billion hours playing Solitaire on their computers in 2003, Von Ahn estimated in a presentation to Google staff in July. If they had spent that time playing The ESP Game or Google Image Labeller instead, they could have labelled almost 200 billion images.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Peter Sayer

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?