Microsoft, Hughes taking computing to rural India

Microsoft and Hughes will set up 5,000 kiosks in rural India as part of a plan to have 50,000 kiosks across the country over the next three years.

Microsoft has partnered with Hughes Network Systems to set up a network of 5,000 kiosks connected by broadband across 200 towns in rural India.

Entrepreneurs will set up the kiosks to offer e-commerce, education, e-government and other services, said Tarun Malik, head of rural computing at Microsoft India, on Thursday.

Microsoft announced earlier this year the Saksham program, which aims to set up 50,000 Internet kiosks offering localized content and services over the next three years. The program focuses on rural India, where 70 percent of the country's population lives.

A number of multinational and local companies, including Hewlett-Packard, Intel and Wyse Technology, have been experimenting with various models for delivering the Internet and computing to rural India.

India's rural market is seen as the next large opportunity for several vendors and services. Microsoft is experimenting with high-end kiosks that have projection TVs for delivery of online education, card readers that will enable villagers to buy services such as long-distance telephony and biometric readers for conducting bank transactions, Malik said.

The company has adopted a collaborative model, that involves working with a variety of partners including banks, content providers, hardware vendors, ISVs (independent software vendors) and telecommunications service providers, Malik said. Banks, for example, are likely to take advantage of these kiosks to market their services and experiment with new ones for the rural market, he added.

Banks are also playing a critical role in providing financing to budding rural entrepreneurs to set up kiosks, according to Malik. Besides working with small entrepreneurs who typically set up one or two kiosks, Microsoft is also working with people with enough capital to set up larger networks of kiosks, Malik said.

Microsoft and partners have already set up about 2,000 kiosks, and the connectivity options have ranged from wireless local loop to fixed line, Malik said. In the next stage of deployment of 5,000 more kiosks, Hughes will provide satellite broadband connectivity to the kiosks. "We expect other large telecom service providers to also participate in this project," Malik said.

Microsoft does not, however, expect an early return on its investment. "It will take at least five years for us to start seeing a return on our investment," Malik said. As technology adoption grows in rural India, and more kiosks and services are deployed, Microsoft expects a large market for its products, he added.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?