Study: Apple iPod users stay focused on music

According to a new report by Nielsen Media Research, most users of Apple iPod use the portable media player for listening to music or audio podcasts rather than watching movies or TV.

This was among the findings in a study conducted by the audience-measurement service in October, the first time it has gathered data on the audience for Apple iPod. The iPod research conducted by Nielsen is the first publicly available independently published data on consumption habits for the device. Nielsen monitored 400 iPod users in the U.S. from Oct. 1-27 as part of its new initiative, Anywhere Anytime Media Measurement, which aims to measure audiences on myriad emerging digital platforms.

The findings show less than 1 percent of content items played by iPod users on either iTunes or the device itself were videos. Among video iPod users, that percentage barely improves, up to 2.2 percent. The study also found that 15.8 percent of iPod users have played a video on either iPod or iTunes. About one-third of that group doesn't own a video iPod.

According to Nielsen's "Home Tech Report," a separate ongoing tracking of new technologies, about 13 percent of U.S. households own at least one iPod, amounting to about 15 million -- 30 percent of which are video-enabled iPods. By Apple's own count, nearly 70 million iPods have been sold to date.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Digit staff

Digit Magazine UK
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?