Take it from the stars

If you can't be them, you can at least try to join them. Here's what the Web superstars have to say to anyone wanting to follow in their footsteps:

Mario Armando Lavandeira, Perez Hilton: "Get a gimmick, get something that will get you attention, be consistent, be good, and work it! It takes a lot of hard work - I don't think people realise that I spend, on many days, 18 to 19 hours working on my Web site a day."

Kent Nichols, Ask A Ninja: "Be open to your fans, listen to them and really try and participate with them in the creation of your website."

Mahir Cagri, I Kiss You: "l can advise them they must be trust-honest and say clear open about theirself."

Kyle McDonald, One Red Paperclip: "First you need a good outfit and a DJ-like Web persona. If I could start again I'd wear a large beanie and call myself 'Thunder Blade'. Then you need to find a successful internet project, steal the concept, and do the exact same things the original person did. But different."