Real estate site gets a new lease on life, traffic spikes as a result

The realcommercial.com.au site has been 11 months in the planning, but a rise in traffic has made the time spent worthwhile

It's taken the good part of a year, with most of it just in the planning, but the relaunch of commercial real estate Web site realcommercial.com.au has proven an instant success with the site recording an increase of over 40 per cent traffic in its first weeks of going live.

Owner of realcommercial.com.au has upgraded the usability of its commercial site, realestate.com.au Ltd, to make it more easier for commercial agents to list properties and businesses for sale; and for customers to buy or lease.

CIO of realcommercial.com.au, Chris Vulovic, said nine of the 11 months spent building the site was in devising the new features, look and feel. She said much of this time was spent conducting surveys and interviewing existing end users and a selection of the 800 agents that use the site. These findings were taken back to the office, pored over before again going out, re-interviewing and questioning people until a completed design, which she was satisfied the users would be happy with, was achieved.

"The commercial buyer is looking at different things to your home buyer," she said. "For example, they are looking for square metres. So the typical buyer is saying 'I need 1000 square metres for my manufacturing plant, where can I have it?' The location is an afterthought."

The new site now makes metres squared a key search function on the homepage along with searching by categories such as Land/Development or Industrial/Warehouse.

Vulovic said she has been vindicated by her efforts, as the launch of the new site has been met with approval.

Since the relaunch, realcommercial.com.au has experienced 43 per cent growth from Dec 2006 to Jan 2007. For the 12 months from Jan 06 to Jan 07, realcommercial.com.au experienced a 24 per cent increase in growth. Last month it also brought in 77,154 unique browsers to the site - a new milestone for the Web site.

The last time the site was redesigned was in 2002, said Vulovic.

Like the old site, the new one is totally built with open source software. It runs the Apache Web server on top of Linux, with all the listings housed in a MySQL database. The site was built using mod_perl.

"It is highly optimised for what we need to do," she said.

All up the realcommercial.com.au site - both the old and new version - has had zero downtime in the past year, said Vulovic.

"It has served us extremely well," she said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Howard Dahdah

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?