Class action suit: Microsoft used deceptive marketing

A class action suit was filed against Microsoft, charging the company with deceptive marketing related to Vista

Microsoft unfairly labeled PCs "Windows Vista Capable" even when the computers could only run the most basic form of the operating system, according to a lawsuit filed against the software giant on Thursday.

Prior to the availability of Vista, Microsoft launched a marketing campaign that allowed PC makers to place a sticker on computers alerting potential buyers that they could upgrade to Vista when it became available. However, "a large number" of those PCs were only capable of running the Home Basic version of Vista, which lacks many of the features, such as media center and enhanced graphics, that Microsoft advertises as included in Vista, the suite alleges.

The lawsuit, filed in the U.S. District Court for the Western District of Washington, seeks class action status and asks for damages. The suit notes that the amount in controversy exceeds US$5 million and that the size of the class likely exceeds 10,000 people.

Many of the machines with the Vista label cannot run or poorly run Home Premium, the least expensive version of Vista that includes most of the heavily advertised features, the suit says.

In addition, when Microsoft later offered buyers of "Windows Vista Capable" computers free or reduced-price upgrades to Vista, the company offered Home Basic to many customers. "In sum, Microsoft engaged in bait and switch--assuring consumers they were purchasing 'Vista Capable' machines when, in fact, the could obtain only a stripped-down operating system lacking the functionality and features that Microsoft advertised as 'Vista'," the suit reads.

Microsoft argues that it "conducted a broad effort to educate computer manufacturers, retailers and consumers about the hardware requirements to run different versions of Windows Vista," said Jack Evans, a Microsoft spokesperson, in an e-mailed statement. That program is well-documented and the information can still be found online. The company will present this information and address other issues in the suit in court, he said.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?