Bucks for blogging

Bucks for blogging

Blogging is more popular than ever. We all have personal opinions, and now you can get paid to have your say.

One person who has made a living out of blogging is Darren Rowse. A former church minister, Rowse lives in Melbourne and got into professional blogging almost by accident.

"In preparation for an overseas trip (in 2003), I started a photo blog to show family and friends some of the digital images that I took while travelling. I also posted a review of my digital camera. In checking my blog traffic, I found that no one looked at the images, but that the review was quite popular in Google. A light went on in my head and I began to wonder what would happen if I had reviews of hundreds of cameras."

This led to Rowse doing the occasional camera write up, along with gathering other reviews into his blog.

"I actually found that my readers wanted to compare multiple reviews of the same camera all in the one place." The blog soon turned into a collation of digital camera reviews and links from around the world.

Over the next few years, Rowse explored ways of making money with his blog, and as traffic grew, he began dedicating more time to it. "As my online profile grew, others began to approach me to work with them on different ventures and the business began to expand," he says. "It's been quite a surprising ride!"

Rowse now runs two blogs (www.problogger.net and www.digital-photography-school.com/blog) and is a co-founder of b5media (www.b5media.com) - one of the largest professional blogging sites currently online. b5media employs nine full time staff and contracts around 100 bloggers from around the world to write on a variety of topics. So, how do you make money from blogging? Rowse says most people start by writing their own blogs, building their traffic and then turning it into a profitable business.

You can also work for other people, either within a blogging network (such as b5media), or for specific companies. "We're seeing more and more established businesses wanting a blogging presence," says Rowse. "People are discovering the power of blogs to give their business, brand and employees a voice to potential customers."

Payment options are varied. Some bloggers are paid per post (anything between $2 and $100), while others are paid upon the level of traffic generated to the site. You may also be paid based upon revenue earned. The earnings will depend upon factors including the topic, the length of post, the blogger's profile in the community, and viewer numbers.

If you are a blogger, don't expect to give up your full-time job just yet. Rowse initially worked two days a week as a minister, in addition to part-time study and a part-time second job.

"Blogging was something I did in the evenings and on weekends. Gradually it grew to the point where I could give up my second job, and then I finished my study and put more time into it and eventually gave up my paid work as a minister (I now give that time voluntarily)." Time-wise, it's down to how much you want to earn and how good you are at writing and building an online community. Rowse works over 50 hours a week, but knows of bloggers that work varied hours.

"If you want to earn a full-time living from blogging, expect to work long hours over a number of years. However, many bloggers don't want to earn a full-time living and do it as a hobby to generate a little extra pocket money." Still keen? View blogging job opportunities at http://jobs.problogger.net.

TOP BLOGGING TIPS Darren Rowse gives you his top tips to get you started.

Select a topic you know and enjoy: You need to be able to still see yourself writing about it every day in the next 2-3 years.

Be yourself: Write in your own style, don't pretend to know about things that you don't, and remember to inject some personality into your writing.

Develop relationships: Build relationships with readers as well as other bloggers. You're building an online community so be engaging.

Provide useful and unique content: A mistake many bloggers make is that they just regurgitate what others are writing. Say something that is unique and enhances other people's lives and you'll attract readers.

Experiment: Learn quickly that every blog is different, and what works on one won't always work on another. So experiment with different ways of making money, driving traffic, styles of writing etc. and when you find something that works, stick with it.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jason Wilson

PC World
Show Comments


Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >


Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >


Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >


Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?