Item Won: eBay buys StumbleUpon for US$75 million

eBay acquires Web site discovery service, StumbleUpon, for US$75 million

eBay has acquired StumbleUpon, a Web browsing recommendation site that mixes social networking and novel search functionality based on peer reviews, for US$75 million.

Founded in 2001 by three Canadian software engineers, StumbleUpon boasts over 2.3 million users who collectively recommend and rate Web sites, based on a simple "thumbs up" or "thumbs down" vote, to other registered users.

When installed in a browser, users can add sites to StumbleUpon's database of shared knowledge and discover sites of interest by simply clicking on the StumbleUpon button which randomly suggests a site based on the user's specified preferences. Users can then vote whether they like or dislike the site StumbleUpon has selected for more accurate returns the next time around.

Its innovative approach to Web search has been dubbed by many observers as a pioneer of Web 3.0, as it combines general internet search capability with a user's personal data and aggregated community data.

StumbleUpon is free for users and generates revenue through advertising. Members who pay an annual fee bypass advertisements completely.

In a message on eBay's website, Bill Cobb, eBay's North America president, said the online auction giant is "always exploring opportunities in new technologies and businesses --especially ones that pioneer new communities and instill trust."

"Our intent is to support the growth and evolution of this community-based business," he said. "Although there are no definite plans to share at this time, as the site evolves, we'll be exploring the possibilities for synergies between StumbleUpon and eBay marketplaces, Skype, and PayPal. We'll be sure to keep you posted."

Cobb said StumbleUpon would continue to run as a separate business unit within eBay while its founders would become eBay employees. eBay senior director, Michael Buhr, will head up the management, but so far no changes or added features have been announced for either site.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mitchell Bingemann

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?