It's a good day for GOtalk as it acquires Telstra's phonecard business

GOtalk buys Telstra's international calling cards business Say G'day and Super Buzz

Communications company GOtalk has bought Telstra's international calling cards business Say G'day and Super Buzz as part of a "logical extension" to its business, says GOtalk CEO Steve Picton.

He estimates the deal will push GOtalk's market share of international phone card users upwards of 50 percent within Australia and New Zealand, and anticipates "incremental market growth" for the future.

The acquisition enables GOtalk to leverage the credibility of the Telstra brands, "which are perceived as quality brands".

Picton said it hopes to tap into the huge loyalty the cards have garnered over the years. Market share and access to existing distribution networks were other factors in its decision to purchase, he added.

Already well positioned, the pricing structure of the cards will not change over the short term. GOtalk's immediate priority is to maintain "the high quality that Telstra has been providing and continuing with the premium rights...which has become a trademark", he said.

"Our entire business by definition is all about micro-marketing," he said, adding that pricing decisions and marketing campaigns will continue to be carefully tailored to specific market segments.

"This is our core strategy which differentiates us from our competitors. We invest millions of dollars on marketing which focuses on the small and large needs of customers in our market".

Picton says customers can expect product enhancements in the future.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?