Yahoo to acquire college sports Web site

Yahoo picks up Rivals.com

Yahoo Thursday said it has signed a deal to acquire Rivals.com, an online site for college and high school sports and recruiting information. Financial terms of the deal were not disclosed.

Yahoo said the acquisition will increase the community offerings and open publishing capabilities of Yahoo Sports.

The deal "exemplifies Yahoo's mission to connect people with their passions, communities and the world's knowledge," said Scott Moore, Yahoo's senior vice president and head of news & information, in a statement. "Among the more than half billion people who touch the Yahoo brand every month, we find that sports fans are among the most passionate. We're now best positioned to serve this important audience in the U.S."

Yahoo said Rivals.com's locally driven open publishing network will add to the offerings of Yahoo Sports, which currently focuses on national sports stories, as well as fantasy sports games and information.

Rivals.com has a network of more than 150 Web sites, and attracts approximately 2 million fans each month.

"Because the Rivals.com network also attracts an active community of users on each site, the acquisition will play an important role in building on Yahoo's mission to connect its users to their communities," according to the statement.

The acquisition means that Rivals.com will reach millions of additional sports fans, said Shannon Terry, CEO of Rivals.com, in the statement. In addition, Rivals.com will have marketing, sales and engineering support that wasn't previously available to the company, Terry said.

Yahoo said Rivals.com should bring new revenue opportunities to Yahoo's advertising and subscription businesses because Rivals.com reaches a "sought-after demographic: an engaged and highly educated consumer."

"The Rivals.com team produces a broad network of college team sites, with communities of fanatical, like-minded enthusiasts around this local content," said James Pitaro, vice president and general manager, Yahoo Sports, in the statement. "College sports engagement is primarily driven by community, and adding Rivals.com to Yahoo Sports creates tremendous opportunities for us to connect our sports fans with the right sports content at the right time."

Despite Yahoo's glowing praise for the deal, the short-term future might no be so rosy, according to one analyst.

"Yahoo has been historically slow at integrating new acquisitions into their network, nor would this deal be consummated in time for them to realize revenue from the Fall Sports lineup in this year's balance sheet," said Kathy Sharpe, CEO of New York-based research firm Sharpe Partners and a search engine expert, in an e-mail to Computerworld.

"It will bring more audience for awhile -- the risk being that their inability to integrate or integrate well, will rather quickly lose that audience to a very strong competitive set. Let me put it this way; ESPN would love this."

Sharpe said Yahoo should focus on either being a portal or a search engine and she suggests the former. "They should look at the resurgence at AOL and do likewise," she said.

Recommended

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?