Baidu signs ad-supported music partnership

Chinese search leader Baidu signs online music streaming agreement.

Chinese Internet search leader Baidu.com Inc. has signed an agreement with one of Taiwan's largest Chinese-language record labels to offer streaming music services supported by advertising revenue.

A selection of music from the label Rock Music Group, whose artists include Mayday and Bobby Chen, will be available for streaming at no charge to Baidu's users, the companies said. Advertisements will be displayed when users listen to the music, which will pay for the service. The companies will share the revenue generated and explore other ways to partner in online music.

Baidu has signed such agreements before with major music companies. In January, EMI Group PLC partnered with Baidu on a free music streaming service in China, in a similar ad-supported scheme.

Internet companies in China have sought to sign more of such deals since running into legal trouble for linking to sites that offer unauthorized music downloads. Last year, Baidu won a case brought by The International Federation of the Phonographic Industry (IFPI) on behalf of major record labels, which accused Baidu of abetting music piracy. An IFPI-led court case in April, however, found that Yahoo China should be responsible for removing links to Web sites offering unauthorized music downloads, and the Beijing No. 2 Intermediate People's Court fined the company 210,000 Chinese renminbi (US$27,202).

Baidu operates the most popular search engine in China. Rock Music has offices around Asia, including Taipei, Hong Kong, Beijing, Singapore and Tokyo to seek new talent and produce records.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?