IBM tells employees to behave in Second Life

Big Blue guidelines say don’t discriminate, harass or use inappropriate avatars

IBM wants employees who work in Second Life and other virtual online worlds to be on their best behaviour.

The company, which opened a sales center in Second Life in May, will publish official guidelines governing employee behavior to avoid potentially embarrassing incidents, according to reports by the Associated Press.

Second Life itself banned gambling earlier this month after facing an FBI investigation. But IBM is believed to be the first big corporation to issue its own rules governing employee behavior as Second Life increasingly becomes a platform for doing business, the AP says.

The IBM rules will tell employees not to discriminate or harass, or share intellectual property with people who aren't supposed to see it. "Avatars," the images that represent Second Life users online, should also have an appropriate appearance for doing business, the guidelines suggest.

"Building a reputation of trust within a virtual world represents a commitment to be truthful and accountable with fellow digital citizens," IBM states in the guidelines quoted by AP. "Dramatically altering, splitting or abandoning your digital persona may be a violation of that trust. . . . In the case of a digital persona used for IBM business purposes, it may violate your obligations to IBM."

IBM has not issued a press release about the guidelines and did not respond to an inquiry from Network World. It's unclear whether IBM employees who violate the guidelines could be disciplined.

Intel, which also does business in Second Life, is writing a "tip sheet" for employees who use virtual worlds.

Join the PC World newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jon Brodkin

Network World

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?