Coghead launches low-cost SAAS apps

At $10 per user, per month, Web 2.0 platform developer lowers the bar for entry into the digital age for very small businesses

Coghead, an early pioneer in the creation of a Web 2.0 application development platform, announced a deal on Thursday with British Telecom (BT) that will give Coghead developers access to BT's telephony services and, by extension, its 1 million customers.

Coghead also announced a low-cost package of SAAS (software as a service)-based applications dubbed Business Essentials for small business.

Business Essentials includes applications for asset tracking, project management, access to company directories, lead management, and PTO (paid time off) management and recruitment.

According to Laurie McCabe, vice president of SMB insights and solutions at AMI-Partners, Coghead is one of the first to tap into the need for very small businesses to automate their manual systems.

"The legacy stuff out there isn't going to do the job if you look at cost and ease of use for those packaged applications," said McCabe.

Even pricing for some of the early SAAS providers of services for SMBs is out of range for smaller businesses.

"You might be spending US$200 to US$300 a month once you add in all the add-on services at," McCabe said.

Instead, Coghead is offering a flat rate of US$10 per user, per month for its entire suite of applications.

Asset Tracking will track electronic assets and provides a template for maintenance schedules. Basic Project Manager includes file sharing and resource management. Company Directory offers departmental data and reporting hierarchy. Lead Management tracks contacts, leads, and opportunities. PTO Tracker will allow employees to track monthly PTO. Recruiting Manager manages such features as resumes, open positions, and interview schedules. Finally, My Dashboard will give users a view of tasks and activities.

The Coghead applications represent the continued expansion both up and down the business food chain of Web-based services. For many small businesses, Web 2.0 applications are the only workable solution if they want to enter the digital age.

"There are 50 million businesses that don't have a server," said Paul McNamara, CEO at Coghead.

Coghead's deal with BT represents the interest that some of the largest enterprises are taking in the Web 2.0 architecture. It will give Coghead developers access to BT's telephony services, and it provides BT with the potential to offer a host of new services quickly and without a great deal of its own investment. For example, developers could embed BT's SMS capability into an application developed on the Coghead platform for CRM.

While the deal with BT covers the other side of the Atlantic, McCabe believes there will be similar deals on this side of the pond as well.

"The primary piece of infrastructure for Web 2.0 applications is the Internet connection. Telecom companies like BT own the infrastructure, and they want to be able to offer more services over it," said McNamara.

Business Essentials is available immediately. Pricing starts at US$49 per month for five users.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Ephraim Schwartz

Show Comments

Cool Tech

ASUS ROG Swift PG279Q – Reign beyond virtual world

Learn more >

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Crucial® BX200 SATA 2.5” 7mm (with 9.5mm adapter) Internal Solid State Drive

Learn more >

Xiro Drone Xplorer V -3 Axis Gimbal & 1080p Full HD 14MP Camera

Learn more >

D-Link PowerLine AV2 2000 Gigabit Network Kit

Learn more >

D-Link TAIPAN AC3200 Ultra Wi-Fi Modem Router (DSL-4320L)

Learn more >

Gadgets & Things

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Lexar Professional 2000x SDHC™/SDXC™ UHS-II cards

Learn more >


Learn more >

Family Friendly

Lexar Professional 2000x SDHC™/SDXC™ UHS-II cards

Learn more >

ASUS VivoPC VM62 - Incredibly Powerful, Unbelievably Small

Learn more >

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Stocking Stuffer

Lexar Professional 2000x SDHC™/SDXC™ UHS-II cards

Learn more >

Lexar® Professional 1000x microSDHC™/microSDXC™ UHS-II cards

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Best Deals on PC World

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?