EBay gets social in the 'Neighborhood'

Auction site adds communities aimed at linking buyers and sellers in new ways

Online auction house eBay has added new social networking communities to its site in an effort to provide new ways to connect buyers and sellers.

The new eBay Neighborhoods effort which the company announced mid-week, pulls content from existing eBay community networks like its blogs, guides and reviews and from new offerings like neighborhood-specific message boards, sites that hold photos uploaded from users and social mapping tools, eBay said.

The expanded features will let users visualize the connections between themselves and other users, the company added.

There are more than 600 neighborhoods now on the site including those for Coffee Lovers, Battlestar Galactica and Weddings, eBay noted.

"On eBay, people who are passionate about certain brands, trends, celebrities or products have been discovering and trading with one another for years," said Jamie Iannone, vice president of buyer experience at eBay, in a statement."We hope that eBay Neighborhoods makes this even easier by combining commerce, communication, and community in a way that enhances traditional online buying and selling."

Chris Dawson, a full-time eBay seller and eBay consultant, blogged that the improved social networking effort provides a new way for sellers to market products to their buyers.

A neighborhood called "Coffee Lovers Neighborhood," he noted, "is designed specifically to encourage buyers to spend more money on espresso machines, and if that's your market you should be right in the thick of things, starting new threads, posting new pictures, updating your eBay Blog regularly, writing reviews and guides and pretty much doing everything you can to get your eBay User Id all over the Coffee Lovers Neighborhood."

But Dennis Yang, vice president of product development at analyst firm TechDirt had a different take on the new eBay offering. Yang blogged that Neighborhoods seem to be a "lackluster effort" from EBay.

"When posting a topic for discussion, users are asked to 'Enter a comma-separated list of eBay auction numbers.' Wow, seriously?" Yang wrote. "If eBay wishes to create a better sense of community amongst its users, perhaps it needs to take a look around at the many social networks that have popped up in recent years. Even the name 'neighborhoods' seems antiquated, evoking memories of the late-90's home page website, Geocities."

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?