Google tops charts in global search

Asian rivals coming on strong in their countries, says comScore

Google topped global search charts in August, but search engines in China and South Korea are challenging the search company in their own countries, according to Internet research firm comScore.

This was the first time comScore evaluated online search activities on a worldwide basis, the company said in a statement.

According to comScore, more than 750 million people 15 years old or older, or about 95 percent of the Internet audience around the world, performed 61 billion searches in August. That's an average of 80 searches per users, comScore said.

Those 750 million people used Google for 37.1 billion searches. Of those, 31 billion searches were performed on Google, and 5 billion were at Google's video-sharing site YouTube.com, according to comScore.

Yahoo ranked second with 8.5 billion searches, while Beijing-based language search engine Baidu.com was third with more than 3.2 billion searches, comScore said. Microsoft's Web sites ranked fourth with 2.1 billion searches, and Korea's Naver.com, owned by NHN, ranked fifth with 2 billion searches worldwide, according to comScore.

According to the study, in the Asia-Pacific region, which includes Australia, China, Japan and India, 258 million users performed 20.3 billion searches, while in Europe, 210 million users performed 18 billion searches, and in North America, 206 million users performed 16 billion searches. In the Middle East and Africa, which ranked at the bottom of the pack, 30 million people conducted 2 billion searches, comScore said.

"Seeing Asian search engines like China's Baidu.com and Korea's NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon," said Bob Ivins, comScore vice president of international markets.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Linda Rosencrance

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?