Flash's challenges: Microsoft, mobile phones and markups

Adobe claims that 70 percent of Web video today is in the Flash (.flv) format.

Heading into the Lite

Besides Microsoft, Adobe's other challenge is promoting the cut-down Flash Lite player on mobile phones and other handheld devices. That would enable Adobe to sell more design and content-creation tools to mobile software and video developers.

So far, more than 300 million phones have shipped with Flash Lite, Adobe said. It hopes to see 1 billion phones with Flash Lite by the year 2010.

But mobile developers still have difficulty making money with Flash, Swenson said, because of the constant turnover in cell phone models and a lack of support from phone makers.

Developers feel "there are huge roadblocks to getting their apps on phones," said Swenson. "It's a little more open than Apple's iPhone, but not much more."

Adobe's mobile business remains tiny, accounting for just US$13 million in revenue for its most recent quarter, or less than 2 percent of Adobe's overall revenue.

Lynch acknowledged that getting Flash onto handsets "requires individual work with device makers and carriers."

"Flash runs great on higher-end phones. We want it to run on a great majority of phones," he said.

Chizen declined to comment on rumors that Apple Inc. plans to license Flash for use on its iPhone. He did say the iPhone "gets criticized" for the lack of Flash and claimed that competing handset makers are adding Flash in order to get a market advantage.

"You can probably suspect that a lot of people who are making non-PC devices are knocking on our door," he said.

Recommended

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Eric Lai

Computerworld

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?