AOL takes Truveo video search worldwide

AOL added two languages for its India portal as well as localized its video search site for an additional eight countries. An Australian version coming in two months.

AOL, which is trying to grow its online advertising business worldwide, has localised its video search site for eight countries and added two languages for its India portal, the company said this week.

AOL has extended the local versions of its Truveo video search site to France, Germany, India, Japan, Korea, Spain, Taiwan and the U.K. Within two months, versions will be launched for Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey, the company said.

Truveo came under AOL's wing in early 2006, and the company has sought grow the site as its traffic figures have risen with increased demand for online video.

Unlike Google's YouTube, Truveo doesn't store content but instead indexes it from sources around the Internet. Truveo can pull some videos into a window embedded in its Web site, or direct users to where the video is hosted. Truveo also groups videos by category, and AOL has created some localised popular categories, such as cricket-related clips for India.

AOL's main site for India is in English, but the company said it has added new content channels in Tamil and Hindi that cover news, astrology and movies. AOL said more than half of Indians who are active online users -- about 30 million people -- prefer reading in their native language.

AOL, which is owned by Time Warner, is trying to change the focus of its from providing Internet access to helping people find and view content. The company had seen a sharp drop in subscription revenue, which still counts for the majority of its profits.

Earlier this month, AOL said it would cut 2,000 jobs worldwide, or about 20 percent of its workforce, while building up its online advertising business. It recently acquired three online ad firms and started Platform A, a new subsidiary in charge of selling online ads across its Web properties.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?