Film execs blame Halo 3 for poor movie sales

The movie industry faults an Xbox 360 game for the worst fall ticket sales in years.

According to Media by Numbers, box office receipts plunged 27 percent for the same period a year ago -- the worst performance for an October weekend in eight years.

Surprisingly, many film executives are blaming Halo 3 for the sticky floor fallout as the Xbox 360 shooter sold an impressive and record-breaking $300 million in first week sales.

"We marketed [Halo 3] like a film," said Josh Goldberg, a Microsoft product manager. "Now, we're just as big or bigger than film."

Not everyone believes that Halo 3 detained prospective movie goers, however. Mediocre reviews of several movies could have easily translated into poor film sales.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

GamePro staff

GamePro (online)

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?