First Google OpenSocial app generates huge traffic surge

Google unveiled the APIs to help developers build social applications that can run on multiple sites

Plaxo, the first company to launch applications built using Google's OpenSocial APIs, has seen a surge in traffic in the three weeks since the APIs were released.

Google unveiled the APIs on November 1 as part of an effort to help developers build social applications that can run on multiple sites.

John McCrea, Plaxo's vice president of marketing, said the company's Pulse social network has seen its traffic jump from about 200,000 around the OpenSocial launch date to more than 1 million on November 14. From the moment OpenSocial was announced publicly, Plaxo Pulse "has experienced a surge so strong that we had to expedite a hardware order, and shift focus temporarily from the new features to scalability," McCrea said Monday in a blog post. "In a single day, the rate of wiring up the Pulse social graph jumped by an order-of-magnitude," he continued.

The Pulse offering allows users to build social networks based on the content that has been produced by the contacts in their electronic address books. Using OpenSocial, Plaxo allows Pulse users to create distinct professional and personal profiles that include photos, contact information and settings. Any application written in Google's OpenSocial can be embedded in the profiles.

The traffic gains show that Plaxo's statement when it launched Pulse in August that the market was ready for an "open social network" was correct, McCrea added.

"The idea was that we could play a role in the emergence of a social web that was as open as the Web itself," according to McCrea. "We let users bring in content from the sites they were already using, and we let them take their data out through a variety of mechanisms, including RSS and a lifestreaming widget."

Kristen Nicole, a blogger on social networking site Mashable, noted in a blog post that Plaxo's success says a lot about the potential for OpenSocial.

"But this seems to be a particularly unique situation for Plaxo Pulse, as it operates from the standpoint of highlighting your existing relationships," she noted. "Wrap that up in an application that further works from these relationships, and you have a convenient manner in which users can extensively expand activity going on within their Pulse accounts."

Join the PC World newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?