Lunch is new prime time for watching network TV online

Nielsen study finds men prefer consumer-generated video and women gravitate to online TV.

The most popular hours for watching network TV video online falls between noon and 2pm, and women are nearly twice as likely as men to be watching the video streams, according to a new type of study released by Nielsen Online.

Women between 18-34 accounted for 22 per cent of the time spent watching video streams available on network TV sites like ABC.com and NBC.com in December, according to VideoCensus, a new syndicated online measurement service from Nielsen that combines research from panels of users and server-based measurement. Men ages 18-34 accounted for 12 per cent of the online TV traffic, the study found.

Meanwhile, Nielsen said men between 18-24 were more than two and half times more likely than women to have viewed video streams shown at top four consumer-generated media Web sites, including YouTube and MySpace. In addition, while women were logging onto the network sites during the lunch hour, the most popular time for watching the consumer sites was 11pm and 6am on weekends, VideoCensus noted.

"Network Web sites are destinations for fans to deepen their experience -- they go to see favorite scenes, episodes and outtakes," said Michael Pond, media analyst at Nielsen Online, in a statement. "These viewers are very loyal and engaged, and the Web site is a place to become immersed in the program. With shorter clips and a viral nature, consumer-generated Web sites are much more about discovery, and consumers are likely to view content on more than one."

In December, 116.7 million unique viewers, or 73 per cent of active Web users, watched approximately 6.2 billion video streams, VideoCensus found. The average viewer spent nearly two hours and 10 minutes watching online video content during December.

The survey found that most popular video site in December was YouTube with 2.6 billion streams during the month, followed by Yahoo with 371.9 million streams and Fox Interactive Media with 364.1 million streams.

Turner Broadcasting System has been debating the accuracy of user panels and servers for years, noted Jack Wakshlag, chief research officer at TBS. VideoCensus' measurement technique ends the debate about the accuracy of the volume of TBS videos being watched online, he added.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Heather Havenstein

Computerworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?