CEBIT: AMD unveils new graphics chip set

With nearly three times the transistors, the 780G chip set uses less power, coming in under 1 watt

Advanced Micro Devices announced a new graphics chip set at the CeBIT conference in Germany.

The new AMD 780G chip set will include DirectX 10 -- an update to DirectX 9 -- a collection of APIs for handling multimedia tasks. The new chip set will also have nearly three times more transistors than its predecessor offering, according to Adam Kozak, a product manager at AMD.

"It has 205 million transistors, compared to 72 million in the AMD 690G," Kozak told Computerworld . "And while almost tripling the amount of transistors, we've cut energy consumption by up to 40 per cent, bringing it under 1 watt."

The new graphics chip set, which will run with AMD's Phenom and Athlon chips, connects the processor with functions like the graphics card, the mouse and MP3 players.

"Having integrated graphics will allow users to run more graphically intensive stuff," said Dan Olds, an analyst at Gabriel Consulting Group. "It's good for desktop users, but it's even more important for laptops. Laptop graphics cards are pretty expensive, plus they generate a lot of heat and use a lot of power. So AMD-powered laptops will have a graphics advantage, which will appeal to anyone who wants to run serious games or other graphics-intensive stuff. ... It will definitely appeal to the gamer crowd. They love this stuff."

Including the graphics on the chip set increases performance by 50 per cent to 60 per cent compared to the predecessor chip, Kozak added. "It's cool. It's energy efficient. It's quiet," he said. "It makes it more appealing to the person who wants to have a PC in the living room."

The new chip set is available immediately.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?