Google to media companies: We're your friend

Google wants media companies to see it as a friend, not a foe

Traditional media companies should see Google as a friend willing to help them take advantage of online opportunities, and not as an enemy that competes with them.

So said David Eun, Google's vice president of content partnerships, at the Bear Stearns Media Conference on Monday.

Fears that Google will morph into a media company that produces content are completely unfounded, he said, responding to questions from a Bear Stearns analyst. "That's absolutely not the case for us," Eun said during the presentation, which was webcast.

This has been a common complaint from a wide variety of media companies worldwide that argue that Google has built its fortune by indexing their content and using it to power its massively profitable search engine advertising business.

But Eun argued that media companies -- such as newspaper, magazine and book publishers, as well as movie and TV producers -- should view Google as a partner that can help them transition their businesses to the Web and assist them with distribution, promotion and "increasingly, monetization."

One media company that remains resoundingly unconvinced of this is Viacom, which is suing Google for US$1 billion over what it calls massive copyright infringement on Google's YouTube video sharing site.

Google continues to believe the lawsuit is without merit. "We think that the lawsuit is a mistake. It's an attack on the Internet and on innovation in the Internet," Eun said.

Describing Google as "a huge supporter of copyright" that has thousands of partnerships with content owners, Eun said about 70 media companies are testing YouTube's tool for identifying copyright videos uploaded without permission. The tool, called Video Identification, has been in development at Google for more than a year and went into testing in October.

The tool will give copyright owners options for what to do if YouTube flags one of their videos for uploading without permission, Eun said. For example, the owner could have YouTube bring the clip down or it could turn the upload into "a monetization opportunity, a promotion opportunity," Eun said, without offering details of how that could be done.

He encouraged copyright owners to see uploaders of their content as ardent fans that can be dealt with in other ways besides punishing them. "How can you channel this energy and this enthusiasm for your content in a Web 2.0, very positive way?" he asked.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?