YouTube rolls out usage analytics

YouTube is giving members data about viewership of the clips they upload to the site

YouTube account holders will now be able to access usage statistics for the videos they upload, such as where viewers are geographically located and how they found the clips.

The feature, called YouTube Insight, had been in high demand from partners that use the video-sharing site to market their products and services and, as such, want detailed metrics to determine the efficacy of their YouTube campaigns.

The announcement, made early Thursday, wasn't a complete surprise. Earlier this month, YouTube sales team manager Brian Cusack said that the Google unit was planning to provide its members with more data about video viewership.

"YouTube has enormous amounts of data, but not great reporting on that data yet," Cusack said during a keynote speech at the eRetailer Summit in Miami.

Now, marketers will have a better understanding of clips' reach and effectiveness at boosting brand awareness and sales, according to YouTube.

"With YouTube Insight, we've turned YouTube into one of the world's largest focus groups. Insight will help advertisers optimize their marketing efforts, determine how successful they were, and discover previously unknown marketing opportunities," an official YouTube blog posting reads.

The metrics will also give a better understanding of clips' popularity and viewership to people who upload videos for fun without commercial or marketing purposes.

YouTube Insight doesn't collect or display personally identifiable information on viewers, but rather provides uploaders with aggregated data on viewers' geographic location and on the time and day when clips were viewed, a Google spokesman said via e-mail. Google will "soon" turn a feature to let uploaders discover how viewers found a clip, such as via a Google search, browsing YouTube's "related videos" suggestions or clicking on an e-mail or Web site link, he said.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?