UPDATE - Adobe debuts Media Player, video content

Adobe Systems debuted a new media playing software, Adobe Media Player 1.0 (AMP) along with online programming instructional video content on how to use the company's products, it said Wednesday.

The move makes Adobe the latest player to get into the online video space, offering not only software that rivals Apple's Quicktime and Microsoft's Windows Media Player, but also video content such as episodes of "CSI: Miami" and "CSI: New York," along with other feature programming and music videos.

Announced about a year ago, the Media Player and content catalogue is designed to be free for end users, supported by advertising, according to Ashley Still, senior product manager at Adobe, in an interview.

Users can sort their favourite content and can search for new material. They can also subscribe to favourite shows that are featured, and are then reminded when new episodes are available, Still said.

Shows and videos will be available either streaming or for download, depending on the content producer, and can be viewed online or offline accordingly, Still said.

Based on Adobe's Flash technology, Adobe Media Player contains both content creation and playback components, and is available for Windows and Mac.

As an ad-supported service, Media Player may begin to tap into a long-awaited form of advertising: being able to promote specific products for sale within a program, such as the pair of sunglasses an actor is wearing, Still said. Advertisers can also be target their message by show and even by episode, and place ads wherever they like within the program or clip.

Content may contain digital rights management (DRM) software, depending on its owner, Still said. Adobe recently launched its own DRM server, but said use of DRM is up to the material's producer.

Adobe Media Player may be downloaded for free here. Pricing information for the video content publishing software was not immediately available.

Additionally, Adobe TV material can be viewed here. All of the instructional videos on the site were created using only Adobe software for the relevant components, the company said.

Elizabeth Montalbano in New York contributed to this report.

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