National Broadband Network could expose naked DSL

Naked DSL: fleeting fad or here to stay? The new NBN may decide

The ISPs, however, see things differently. iiNet's managing director Michael Malone told Computerworld that when it launched naked DSL in November last year it expected between 500-1000 clients a month, but has almost tripled its expectations with around 15,000 iiNet customers now using naked DSL.

The company even considers naked DSL as potentially its flagship product, and not just limited to the technically literate.

"Over time we would like to see this as where all of our growth is going to come from. It's down to whether or not it will get adopted by the mainstream market, and also whether we can make the technology easy enough for grandma to use. 15,000 customers can't all be tech-savvy early adopters," he said.

iiNet found that the chief reason its customers switched to naked DSL was to avoid paying line rental, followed by a desire to leave their existing phone provider, and wanting to benefit from cheap VoIP calls.

He feels the one drawback to naked DSL is the perception it is a complicated technology for consumers to understand.

Malone said iiNet was inspired by European markets, particularly in France, where ISPs such as Iliad do not position naked DSL as an additional or separate product, but simply market a high speed broadband service that includes phone calls.

"I think that's where the Australian market has to move to, getting away from all the techy stuff and moving to something which is so easy that the consumer can understand and be happy with it," he said.

Simon Hackett, managing director of Internode, said demand for naked DSL services is already high, and ultimately wants to see around half of Internode's customers using it and living free of third party voice line rental.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Andrew Hendry

Computerworld

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?