Blog lifts mystery surrounding telecommunications projects

120,000 blogs created daily

A corporate blog about the construction of a subsea fibre-optic cable has received 20,000 hits in less than four hours.

Since its official launch three weeks ago it has had over 40,000 hits, according to its creators Pipe Networks subsidiary, Pipe International.

The blog follows the construction of PPC-1, a $200 million subsea cable that will connect Australia to the telecommunications hub of Guam.

The Web site features the cable's construction through daily blog entries, documents, photographs, videos and an online progress chart.

Commenting on the flood of posts, the Brisbane-based company's managing director, Bevan Slattery, said the blog is a fundamental shift away from the mystery traditionally surrounding telecommunications projects.

"Visitors were astounded that a telecommunications company would post a blog on a project of this magnitude in such an open and honest manner," Slattery said.

"Our aim is for Pipe International to be the foremost site on submarine cables.

"The information contained on the Web site will cover the practical and technical aspects of the project; I believe we are the first company in the world to do this."

According to Technorati, which tracks nearly 70 million blogs on a daily basis, 120, 000 blogs are being created every day.

Wikipedia recently reached a milestone of 10 million entries while Forrester Research has released a report predicting the Web 2.0 market including blogs, wikis and social networks, will top US$4.6 billion by 2013.

This is a significant increase compared to this year as companies with 1,000 or more employees are expected to invest a total of $764 million.

The report identified "Web 2.0" as consisting of seven categories - blogs, mashups, podcasting, RSS, social networking, widgets and wikis.

Forrester analyst and author of the report, Oliver Young, said spending on Web 2.0 will grow at a compound annual growth rate of 43 per cent for the next five years.

Young said enterprises will eventually view these technologies the same as Office or Excel today.

At first glance, he said the $4.6 billion dollar estimate seems huge, but it accounts for less than one per cent of the enterprise software market.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sandra Rossi

Computerworld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?