BlackBerry show fans high hopes

BlackBerry users have been speculating for weeks about RIM's possible moves at the Wireless Enterprise Symposium

It's vital for RIM to keep advancing both its platform and its devices, given the steadily growing competition from Microsoft with its Windows Mobile operating system, and the spectacular success of the Apple iPhone.

Microsoft, too, is ramping up its efforts to attract consumers to its mobile offerings, by hiring a new vice president of marketing tasked to do just that for its mobility business and by distributing a software application, from its Zumobi spin-off, which is designed to make it easier for Windows Mobile users to browse the Web. On the enterprise side, Microsoft has just released System Center Mobile Device Manager 2008, designed to make Microsoft handhelds as fully manageable as its desktop and laptop PCs.

Apple is expected to unveil the 3G version of its wildly popular iPhone in June, just weeks after the RIM conference. While still focusing on consumers, the release of a software development kit and new features due shortly in Version 2.0 of the iPhone's operating system are intended to make it easy to integrate and secure the iPhone on corporate networks.

RIM for years has been talking about the BlackBerry being "more than e-mail" but turning that theme into more than a set of PowerPoint slides has been a slow process. The company has been trumpeting a just-announced deal with software giant SAP, and at least two sessions at the conference will focus on this. The two companies are jointly developing a native BlackBerry version of SAP's enterprise CRM software, tying it into the smartphone's e-mail, address book, and calendar programs and with backend customer data stores. The companies are expected to do the same with SAP's ERP and supply chain applications.

As 3G networks expand in North America, deploying such applications and connecting them over high-bandwidth cellular data networks to corporate data stores becomes more feasible and affordable.

Despite the challenges, RIM is clearly doing something right.

The conference comes just before the close of RIM's first fiscal 2009 quarter, which despite the stumbling economy in the United States, is expected to be even better than the record-setting end-of-year results last March. Then, RIM reported yearly revenue of US$6 billion, almost exactly double the 2007 number, and profits of US$412.5 million, a 105 per cent increase over the previous year (72 cents per share compared with 33 cents last year). In that report, RIM said it expects the first quarter of fiscal 2009 revenues to be in the US$2.23 to US$2.3 billion range, and profits in the 82 to 86 cents per share range.

Just as importantly, during the fourth quarter, RIM added nearly 2.2 million net new BlackBerry subscriber accounts, with 50 per cent of these from non-enterprise customers, according to RIM co-CEO James Balsillie. By the end of fiscal 2008, 38 per cent of the total account base of just more than 14 million were from outside the traditional enterprise category.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Cox

Network World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?