Jobs unveils US$199 'iPhone 3G'

Apple sets on-sale as July 11, touts GPS, faster Net speeds, third-party apps

Neither Golvin or Gottheil expressed surprise by the details divulged today, no shock since the new iPhone was, perhaps, the year's worst-kept secret. "There are no surprises here," said Golvin. "Apple addressed all the shortcomings of the original."

July's iPhone will come in two shades for the first time: white and black, although the less-expensive 8GB model is limited to the latter.

Apple also set a general date for the release of iPhone 2.0, the major firmware update that will add significant functionality, including the ability to download and install third-party applications, to all iPhones. The upgrade, said Jobs, will be available early next month, and will add several features disclosed for the first time today, including support for documents created by both Apple's iWork suite and those generated by Microsoft 's Office applications Excel, PowerPoint and Word.

Before Jobs got to the iPhone announcement, however, much of the presentation was spent reviewing the iPhone SDK, or software developer kit, that Apple unveiled in March. That SDK, which was seeded to developers in preparation for the release of iPhone 2.0 and was downloaded a quarter of a million times, said Jobs.

"We've had over 25,000 people apply to the developer program," Jobs also announced. "Unfortunately, we couldn't take everybody." Apple admitted less than one in every six applicants -- just 4,000 -- who applied, he added.

Although SDK-armed developers include 35 per cent of the Fortune 500, not all the applications touted on stage were enterprise-centric. Sega, for instance, stepped out to demo a preliminary version of "Super Monkey Ball."

In quick succession, several vendors stepped up to demo iPhone applications that will be posted to the App Store when that debuts, also in early July. eBay, blogging client maker TypePad and Loopt, a location-aware social network, showed off free-to-download applications, while others, including Pangea Software, demonstrated for-fee software. Pangea strutted a pair of games -- Enigmo and Cro-Mag Rally -- that it has ported to the iPhone and will sell for US$9.99 each.

The company also unveiled a revamped online service, pegged "MobileMe," that will replace .Mac next month. The service, which Phil Schiller, Apple's product marketing chief, touted as "Exchange for the rest of us," features two-way, real-time synchronization between Macs, Windows-powered PCs and iPhones for such information as e-mail, contacts and schedules. MobileMe, which retains .Mac's US$99 annual fee, also boasts new Web-based mail, address and calendar applications.

Existing subscribers to .Mac will automatically be upgraded to MobileMe, while new users will be able to sample the service with a 60-day free trial.

Gottheil was disappointed. "Very disappointing," he said, "because while the sync tools are kind of nice, I find it hard to believe people will pay for tools that in many cases are free elsewhere, such as from Yahoo or Google. I don't think Apple will increase its market share here."

In an aside early in the presentation, Jobs also said that Apple would discuss the next version of its Mac OS X operating system later Monday. Although he didn't provide any details, he did name the update as "Snow Leopard," which matches the rumors last week. Those same rumors pegged the upgrade as more of a stability and performance tune-up than a full-fledged update rich in new features.

"I wasn't disappointed," said Gottheil when asked of his final impression. "The stock market may be in the short term, and fans may be because there were fewer surprises than at any other time I can remember. But Apple is a business. And this is what businesses do. They identify problems and they solve them."

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?