Measuring the Success of Your Website
- — 16 May, 2002 14:37
One good thing to come out of the dot-com crash is the greater focus being placed on a considered approach to online efforts. Measuring the Success of Your Website, written with the goal of helping readers systematically track and analyse the performance of their sites, is a good step in this direction.
While there is some consideration of technology, the book is not targeted at Web site administration. Anyone responsible for Web site strategy will get something out of it.
Inan's career includes management and technology consulting stints at Andersen Consulting and Deloitte Touche Tohmatsu, and he now undertakes eBusiness consulting at Sydney-based Eclipse Group. His style makes it easy to grasp the various approaches and ideas covered in the book.
Clarity of style extends to the structure. The introduction, for example, outlines the purpose of the chapters as well as details of the numerous case studies, so you know up-front what each section will cover. For each case study, Inan lists 'Like Services' - businesses with similar products or customers who would benefit from the example.
The author has set up a Web site to accompany the book, so readers can access new information as it's released.
If you're looking for a framework to use to analyse your site, this book is well worth considering.
