Google, Yahoo strike ad deal

Yahoo announced that it will begin running advertising from Google.

Just hours after saying it ended talks with Microsoft, Yahoo announced that it will start running advertising from Google alongside Yahoo search results.

Yahoo expects the deal, which has a 10-year term, to generate US$250 million to US$450 million in operating cash flow during the first 12 months.

Although Yahoo and Google say that they aren't required to receive regulatory approval for the deal, they will delay implementation for three-and-a-half months while the U.S. Department of Justice reviews the arrangement, Yahoo said in a statement. Various groups ranging from farmers to Microsoft have expressed concern about such a deal.

The announcement comes after Yahoo spurned an acquisition offer from Microsoft. Yahoo's board now faces a proposal by billionaire investor Carl Icahn, who hopes to replace the entire board in order to force a deal with Microsoft.

Yahoo and Google expect to reveal additional details of the agreement during a conference call on Thursday.

More to come.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?