Microsoft's future No. 2: The 'slow decline' scenario

Unwilling to change but too big to be displaced, Microsoft enters a period of slow decline that hampers everyone.

In this environment of a few dominant players at each chokepoint, all fixed on their own machinations to make customers dependent on them. Microsoft was not alone in pursuing a path of "fully integrated stacks" that complicated hopes of heterogeneity; the two remaining major US carriers, along with Google, Hewlett-Packard, IBM, Oracle, and SAP, had similar strategies. Sometimes they acted as an informal cartel with each other and key players such as Adobe, Apple, Intel, and Sun Microsystems, but just as often, they came across as independently lumbering giants whose uncoordinated steps kept IT ever fearful of being stepped on accidentally.

Ironically, this very strategy perpetuated Microsoft's slow decline. Customers were loath to invest further, given the high prices that customer lock-in afforded providers such as Microsoft. That continued to drive a slowdown in Microsoft sales, as customers that could escape did and the rest stayed pat as long as possible.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Galen Gruman

InfoWorld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?