Yahoo trumpets reorganization

Yahoo has announced a major reorganization to improve its technology and business operations.

Under fire from angry shareholders and rocked by a stream of high-profile executive departures, embattled Yahoo on Thursday announced another reorganization, its latest attempt to snap out of its years-long technology and financial funk.

Stressing its goals of being the "starting point" for most Web users and a "must buy" for most online advertisers, as well as the most attractive platform for developers, Yahoo will now centralize its product development operations.

It will also create a business region just for the U.S. and its end-users, advertisers and Web publishers. In addition, Yahoo will form what it calls an "insights strategy team" and enhance its technology infrastructure so that product designers and engineers will communicate and collaborate better.

"These moves accelerate the ability of our deep and talented team to build great products, grow our audiences and improve monetization globally," said Jerry Yang, Yahoo's CEO, in a statement.

Reporting to President Sue Decker will be three new teams:

-- the Audience Products Division, which will oversee product strategy and product management and will be led by Ash Patel, former manager of Yahoo's Platforms & Infrastructure group;

-- the U.S. region, which will be led by Hilary Schneider, previously chief of the company's Global Partner Solutions group; and

-- Insights Strategy, which is in charge of centralizing and executing "a common strategy for the use of data and analysis across Yahoo," and the chief of which will be named later.

The new organizational structure will improve Yahoo's products and speed up decisions, the company said.

In technology and infrastructure, Chief Technology Officer Ari Balogh will be in charge of developing a "world class" cloud computing and storage infrastructure, unifying platforms and improving the communication between product developers and engineers.

As a result, Yahoo will create a Cloud Computing & Data Infrastructure Group, and move all the teams that work on end-user services and sites to the Audience Technology Group under the guidance of Venkat Panchapakesan.

The reorganization also calls for Prabhakar Raghavan to direct search strategy and Tuoc Luong to act as interim chief of the search product team. David Ku will be in charge of the Advertising Technology Group for search.

The reorganization will not touch Yahoo's Marketing Products Division, Connected Life and Corporate Marketing groups.

This reorganization is the latest of several major ones that the company has implemented in the past 18 months or so, and comes at a thorny time, as Yahoo deals with the aftermath of the failed attempt by Microsoft to acquire it.

The three-month pursuit, which ended in early May, has led shareholders to sue the company, saying its directors and managers failed in their fiduciary duty to shareholders by, allegedly, sabotaging Microsoft's acquisition attempt. Investor Carl Icahn has nominated an alternate slate of candidates to oust Yahoo's current board. In addition, Yahoo has seen many high-profile executives abandon the company in the past two months.

Join the PC World newsletter!

Error: Please check your email address.

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Juan Carlos Perez

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?