DreamWorks dumps AMD, teams with Intel on 3-D animation films

DreamWorks Animation SKG is pushing AMD aside to team up with chipmaker rival Intel to make the big transition to 3-D animated films next year.

DreamWorks Animation SKG is pushing Advanced Micro Devices aside to team up with chipmaker rival Intel to make the big transition to 3-D animated films next year.

DreamWorks and Intel announced on Tuesday that the two companies are forming an alliance, with Intel supplying the animators with multi-core chips. Last year, DreamWorks Animation announced that it will be going entirely 3-D by 2009, beginning with the film Monsters vs. Aliens, which is scheduled for release next March.

"Our objective is to significantly heighten the movie-going experience...," Jeffrey Katzenberg, CEO of DreamWorks Animation, said in a written statement. "Technology plays a significant role in enabling our artists to tell great stories. By utilizing Intel's industry-leading computing products, we will create a new and innovative way for moviegoers to experience our films in 3-D."

However, good news for Intel is bad news for AMD.

In April 2005, AMD was the one announcing a partnership with DreamWorks — a three-year strategic alliance aimed at advancing computer-generated filmmaking. Now, Intel is the one touting an alliance.

"This is not good news for AMD," said Charles King, an analyst at Pund-IT Inc. "Anytime Intel takes business away from AMD, especially in high performance computing, it's a big win for them.... In the short-term, it's probably worth more in prestige than money..., but being the processor associated with next-generation 3-D animation could be very lucrative over the long term."

King noted that being associated with the Star Wars movies was a major boon for Silicon Graphics Inc.

In addition to supplying DreamWorks with multi-core chips, Intel said its engineers also will work on building parallel applications that can take advantage of the multi cores.

DreamWorks Animation has released such movies as Shrek, Over the Hedge, Bee Movie and Kung Fu Panda.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?