7. As well as a memorable company name, you need a strong image. This could be a logo, a photo of your products — anything you wish. Swap the template image for one of your own by clicking Image on the top toolbar and browsing to a more appropriate one. As before, it pays to check out the competition.

Step 7

8. You can't upload an image larger than 10MB, so you may need to resize your image before uploading it. A smaller image, saved at 72 dots per inch (dpi), offers the best combination of fast loading times and good onscreen resolution. You can also resize an image by clicking on the picture and dragging to resize it.

Step 8

9. If you don't have an image you want to use, look for something suitable in Office Live's templates. The default image we were given was for clothing and fashion, but pictures under other categories were more suitable. Choose a template you like from the Theme menu on the Site Designer tab.

Step 9

10. To add extra pages to your site, click the Web Page menu at the top left. This brings up a list of page types. We've added pages for our online seminar business, since we hope this will be a big money-spinner for us, as well as separate pages for our bookshop and bespoke publishing and design services.

Step 10