Steve Jobs' death greatly exaggerated; obit a mistake

The four-page Bloomberg obituary outlined Jobs' career

Take heart, Apple fans, it's not true.

The Bloomberg financial news service Wednesday posted a revised obituary of Apple CEO Steve Jobs by accident on its wire service, but quickly retracted it.

News organizations typically write obituaries of notable people while they're still alive, and regularly update them so that the stories are quickly available.

According to the gossip blog Gawker, which posted a copy of the Bloomberg obituary, the news service issued a retraction late Wednesday afternoon. "An incomplete story referencing Apple was inadvertently published by Bloomberg News at 4:27 p.m. New York time today," the retraction read. "The item was never meant for publication and has been retracted."

The four-page Bloomberg obituary outlined Jobs' career, touching on highlights such as the 1976 founding of Apple, the introduction of the Mac in 1984, his ouster from the company the following year and his return to Apple in 1997.

Bloomberg also mentioned Jobs' gaunt appearance in June at Apple's Worldwide Developers Conference, which fueled speculation that the CEO was again ill. Jobs, who in August 2004 announced he had had surgery to remove a cancerous tumor in his pancreas. This year, Apple officials explained Jobs' appearance in June by saying he had been recovering from a "common bug" at the time.

Last month, he talked off-the-record about his health with Joe Nocera, a reporter with the New York Times. Nocera reported only that Jobs' health problems "weren't life-threatening and he doesn't have a recurrence of cancer."

Interestingly, Bloomberg's obituary noted that Apple has never named a successor to Jobs for the company's top spot.

Apple's stock was up 20 cents, to US$174.67, at 1 p.m. EDT, after falling to $174.41 earlier in the day.

Join the PC World newsletter!

Error: Please check your email address.

Tags steve jobs

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?